I design products from early definition through to delivery, working closely with founders, product and engineering to turn complex systems into simple experiences.
My background spans product, visual and brand design. I'm most interested in the space between designing and building — expanding my front-end skills and using AI-assisted prototyping to move from idea to working experience faster.
A mix of product and systems thinking across different contexts and industries — fintech, marketplaces, sustainability and brand.
All case studiesBringing a fragmented, eight-tool reporting workflow into a single platform — with a source hierarchy that tells the AI which document to trust, and conflicts surfaced before generation rather than after.
Six rounds of research with 36 users behind a rebuilt product page: fewer conditions, specs out of the modal, price comparison and trust surfaced where buyers actually decide.
Sole designer across a marketing restructure, a merged project portfolio built to make impact evidence worth visiting, and a proposal for the automations customers never discovered.
Most of my work starts before there's a brief — in the mess of workflows, edge cases and constraints. I like being the person who makes that legible enough to build.
Workflow mapping, user research and getting product and engineering to agree on the actual problem.
High-fidelity and increasingly code-based, using AI-assisted prototyping to test ideas as working experiences.
Shipping with engineering, plus the connective tissue — RFCs, design reviews, decisions written down where everyone can find them.