Case studies

Designing AI-assisted suitability reports

Bringing a fragmented, eight-tool reporting workflow into a single platform — with a source hierarchy that tells the AI which document to trust, and conflicts surfaced before generation rather than after.

A marketplace buying experience, 9% → 23.5%

Six rounds of research with 36 users behind a rebuilt product page: fewer conditions, specs out of the modal, price comparison and trust surfaced where buyers actually decide.

Revamping an impact platform, layout by layout

Sole designer across a marketing-site restructure, the impact automation flow, a tiered public impact profile and billing — with a component base that let a team of engineers ship eighty project pages.